Henri De Cock於1967年創立公司時，他可能從未想過50年後的TRIBÙ會是歷史最悠久的頂級戶外家具家族製造商之一。 我們要感謝這50年來所有的夥伴和合作者。沒有您的支持，我們將不會有今天的成就。

When Henri De Cock started his company in 1967, he probably never imagined that 50 years later Tribù would be one of the oldest fully family-owned manufactures of high-end outdoor furniture. We would like to thank all of our partners and collaborators over those 50 years. We wouldn’t be where we are today without your commitment.


1967年– 1987年：從進口公司到第一項設計
1967 – 1987 : from import company to first design

TRIBÙ的故事始於1967年，當時第一代Henri De Cock創立了一家名為NV De Cock的公司。當時，它只是一家比利時的花園家具進口公司。1987年，Henri突然去世，他的兒子Lode帶著不同的遠見接手經營公司。Lode：“以前我們想取悅所有人，但沒有人真正愛上你。” 因此，他尋求一個明確的定位：謹慎奢華與建築設計。當時，廉價的塑膠和厚重的柚木主導了戶外家具市場。Lode聯繫了工業設計師Wim Segers。他們共同的願景是，露天平台應該是房子的延伸，並把室內家具的舒適性、設計感和品質帶到戶外。如今，這是一種普遍的觀點，但在當時，他們是最早的提倡者之一。Segers設計了首款優雅的Praslin柚木系列，作為土木工程師的Lode則突破材質的使用界限。起初人們非常不情願，認為他瘋了“把室內家具放在戶外”，但很快就接到了一筆大訂單，一年後Praslin也在美國發表上市。

The story of TRIBÙ starts in 1967, when first generation Henri De Cock established a company named NV De Cock. At that time, it was only a Belgian import company for garden furniture. In 1987, Henri suddenly died and his son Lode continued the company, but with a different vision. Lode: ’Before we wanted to please everyone, but then nobody really falls in love with you.’ And so, he searched for a clear identity: discreet luxury and architectural design. At that time, cheap plastic and heavy teak furniture dominated the outdoor market. Lode contacted Wim Segers, an industrial designer. They shared the vision that the terrace should be an extension of the house and brought the cosiness, design and quality of indoor furniture to the outdoors. Nowadays this is a common view, but at that time, they were one of the first. Segers designed a first collection ‘Praslin’, an elegant collection in teak and Lode, as a civil engineer, pushed the boundaries of what was possible with this material. At first people were very reluctant and thought he was crazy ‘putting indoor furniture outside’, but soon a big order came in and a year later Praslin was represented in the USA.




1998年：TRIBÙ品牌誕生
1998 : the TRIBÙ brand was born


1998年，Lode將公司名稱從De Cock改為TRIBÙ (義大利語的部落)，代表一群合作密切的人們。接著下一重要階段是Wim Segers於1999年推出的 “Natal” 系列。這是一款不銹鋼的家具，以前從未用於戶外家具的材質。冷硬的鋼鐵外觀與木頭有生氣的座椅相結合，這在當時是完全創新的設計。它也是比利時製造的保證，與大多數東方製造的產品不同。這是國際市場突破的開始。TRIBÙ是第一家獲准進入米蘭國際家具展 (Salone del Mobile) 著名“設計大廳” (design hall) 的戶外家具公司。

In 1998 Lode changed the name from De Cock to TRIBÙ (tribe in Italian) which stands for a group of people working closely together. The next important step was the launch in 1999 of the collection 'Natal', also by Wim Segers. It was a collection in stainless steel which had never been used for outdoor furniture before. The cold, rigid look of steel was combined with a wooden organic seat which was really innovative at the time. It was also a Made in Belgium-label, unlike most labels that were produced in the East. This was the start of an international breakthrough. TRIBÙ was the first outdoor furniture company to be admitted into the prestigious “design hall” of the Salone del Mobile in Milan.

2009年：奢華成為品牌定位的關鍵
2009 : Luxury becomes key in brand positioning

2009年，TRIBÙ也感受到了危機。因此，開發了奢華酒店和精品度假村的全新市場。TRIBÙ將自己定位得更高，成為真正的奢侈品牌。雖然沒有耀眼的外觀，但謹慎的奢華，表現在細節的裝飾和簡單精緻的設計中TRIBÙ開始與國際知名設計師合作，例如Piergiorgio Cazzaniga、Monica Armani、Vincent Van Duysen和Lievore Altherr Molina。他們專注於零售、酒店、企業和遊艇領域的金字塔頂端客層。現在TRIBÙ的客戶包括Bulgari、Apple、Nespresso、Dior、Ritz-Carlton和Four Seasons等品牌，產品遍布在60多個國家的頂級精品店。

In 2009 also TRIBÙ feels the crisis. And so, a new market is tapped into, the one of luxury hotels and boutique resorts. TRIBÙ positioned itself even higher, as a real luxury brand. No bling bling though, but discreet luxury that is expressed in detail finish and a simple, refined design. TRIBÙ started to work with internationally-respected designers like Piergiorgio Cazzaniga, Monica Armani, Vincent Van Duysen and Lievore Altherr Molina. They focussed on the top of the pyramid in retail, hospitality, corporate business and yachting. Now brands such as Bulgari, Apple, Nespresso, Dior, Ritz-Carlton, Four Seasons… are TRIBÙ’s customers. Top retail stores in more than 60 countries represent the brand.

2014年：第三代接班
2014 : the 3rd generation takes over
 

2014年，年輕一代上任接班。Tom擔任市場營銷總監，Koen擔任首席執行長，每天帶領超過49名員工。公司成立50年後，隨著新辦公室和1000平方公尺展廳的啟用，創下了新的里程碑。這是與全球300位合作夥伴一起慶祝的絕佳時機。 觀看影片，以親身體驗當晚的魔法！

In 2014 the young generation takes over the lead of the company. Tom as sales & marketing director and Koen as CEO with the daily lead over 49 employees. 50 years after the start of the company a new milestone is set with the opening of a new office and 1000m² showroom. This was the perfect moment to celebrate with 300 partners from all over the world. Watch the video and experience the magic of the evening yourself!

照片人物由左至右，第三代Koen De Cock首席執行長，第二代Lode De Cock，第三代Tom De Cock市場營銷總監


 

 

原文報導出處:https://www.tribu.com/en/stories/events/50y-tribu-celebration-milestone